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Kindles, Kindles Everywhere! Everywhere I Go I See A Kindle!

23 October 2008 9 Comments

Amazon is a fantastic company with an very average product. Contrast this with Apple with arguably the most important product of this decade: the iPhone. Currently, I am very long Apple (and looking to accumulate many more shares at current levels) and very short on Amazon. I shorted the stock yesterday before earnings, and thus far, it looks like it is going to pay off nicely. With that said, let’s get back to the Kindle that I see everywhere I go.

Ok really, hopefully you know that I was kidding with this title. I don’t see a Kindle everywhere. In fact, I don’t see a Kindle anywhere. Have you ever seen someone using one? I mean really, who wants to carry around this bulky device? I’ll be shocked if this product isn’t discontinued by this time of 2009.

Contrast this with Apple’s beautiful iPhone. I see iPhones everywhere (I’m serious this time). I am a huge Apple fan and love their products and have yet to buy an iPhone. Until today. Today, I’m switching myself and my entire family onto AT&T and my Dad and I are both buying an iPhone. How many people out there are like myself, huge Apple fans but were waiting to either let an old cell phone plan run out or like in my case, drop their Blackberry into water accidentally, to buy an iPhone?

Estimates out there reveal that Apple has sold around 10 million iPhones this year so far. They sold 6.9 million in the last quarter. I imagine they will sell at least 5 million in the current, Holiday quarter, which would result in about 15 million iPhones sold for 2008. This would be an extraordinary success.

While at the AT&T store, I saw a woman replace her iPhone for the full unsubsidized $500 because she broke her old one. Pretty hefty purchase in this economy.

The bottom line is that the iPhone is truly a game changer and the Kindle is anything but. With Amazon needing further multiple contraction in my opinion, I am short the stock.

When it comes to Apple, I don’t think there is a better investment out there with a 3-5 year time horizon. They will eat up market share during the recession and come out on the other side shining like never before. I’m buying Apple and buying as much as I can.


  • Chris said:

    I agree. I think Amazon is a good company with a good business, but I don’t understand why I would want a kindle. I agree about the multiple contraction of Amazon too.

  • Calee said:

    I love the idea of a Kindle but I don’t love the idea of paying $300+ to own a reader that doesn’t yet support all the books I need to read. As a grad student, I go through lots of books and my back and bookshelf would greatly appreciate a E-reader. I just don’t think the publishers have realized what a great thing it would be to put their texts in a electronic format.

  • Alice said:

    Chris, people who read a LOT love the Kindle, I admit I was sceptical at first, but once you get it in your hands it really does change everything.

    New releases are only $9.99, so for heavy readers, you will begin saving almost right away, and after a few months the Kindle will have paid for itself.

    Now there are flaws, dont get me wrong… im constantly clicking the next page button by accident, but its a first generation product.

    Im now a firm believer in, once you go Kindle, you dont go back to dead-tree books 😀

  • KenC said:

    Kindles should be free for heavy readers. It doesn’t matter that new releases are $10, you are not geting a book, it’s digital ink, it costs the publisher next to nothing. The books either should be cheaper, or they should subsidize the cost of the reader.

  • MoneyGrubbingLawyer said:

    I’ve had the opportunity to play with a Kindle a little and it really is a great product once you get used to it. I was a doubter at first as well, but it won me over. Until I saw the price tag… for $300, I’ll stick to dead trees. It works well and it’s useful, but I can’t justify $300 for a one trick pony.

  • Amy said:

    Now that Oprah has endorsed it I’ll be interested to see how it catches on. She does seem to have the golden touch.

  • kevin duffey said:

    Oprah is powerful, but not this powerful. The Kindle is doomed. Unless of course the next iteration offers a whole lot more at a much lower price.

    I’m still short AMZN.