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Article Marketing Experiment: Does It Really Work?

15 September 2009 3 Comments

Article marketing has been big for years for the “make money online” crowd.  For those of you who do not know what it is, article marketing basically means writing and submitting articles or content to free article directories (ezinearticles.com, goarticles.com, etc.) in order to create backlinks and point users to a specific URL or website that can potentially earn money for the owner of that site.

People may use articles to create “backlinks” which will help them rank better in search engines or they may use them to get people to click thru to a site where they can then click on an ad or buy an affiliate product.  Either way, its a means to an end and that end is some type of traffic monetization.

The Experiment

If you read my experiment writing for Examiner.com, you will know that I’m pursuing online income streams.  I also mentioned in that article about how I am working on some niche sites and am going to try out a few monetization strategies.

Well, I am going to test and detail how effective article marketing is with regards to getting my niche websites ranked in the top few slots of search results for the keywords I’m targeting.  I have four specific niche sites and a few keywords for each that I’m targeting.

If I can get these sites listed in the top slot or close to the top slot for the various keywords that I’m targeting, it will naturally lead to a good amount of traffic.  Then, the next step is monetizing that traffic effectively, which is a problem that I will gladly tackle.

Here are a few questions I have regarding this strategy.  Hopefully this experiment will help answer these:

  1. Will multiple articles on the same site all pointing to the same site really impact Google’s view of that site?  I have to believe that Google has figured out the article marketing strategy and weighs these backlinks accordingly.
  2. How many articles are necessary in order to boost the rankings to an appropriate level where I will get significant traffic to my niche sites?

I firmly believe the best way to determine what web strategies work and what don’t is to just try them yourself.  I’ve read plenty on how effective article marketing is and how easy it is to make money using it.  Well, it’s time to figure it out for myself.  The good thing is you can read my detailed experiment results and find out for yourself.  As you saw from my Examiner.com experiment, I’m not baised towards a single strategy; therefore, I’m very comfortable dropping a strategy immediately once I determine it to be a waste of time.

I will post in a week or longer my updates on the progress that I’m having with article marketing and the effectiveness of getting my sites ranked at the top of Google search results.

If this experiment is a success, the next phase will detail making money on these sites.


  • Darwin's Finance said:

    I'm curious how this is working out. A long, long time ago, I had submitted some content to ezinearticles. I wasn't even aware you could embed links in your article. I had a couple clickthrus from my bio link at the end of the article, but I didn't find it to be helpful in generating much traffic.

    However, here's a thought. I probably only get search traffic from say, 1 out of 4 posts I write. Some of them just have too much competition, it wasn't really geared toward traffic, etc. I don't keyword stuff; I think Google's too smart for that. Anyway, for the 3 out of 4 articles that don't get any traffic anyway, perhaps it makes sense to submit them and see if with the higher PR for ezinearticles, your article now ranks front page? While the direct traffic goes there, at least you might get a few clicks through to your site now that the ezine submission is front paged?

    I'd like to hear more on tips/tricks to getting traffic in and how your experience is going so far.


  • 20smoney said:

    That is definitely an interesting thought. Currently, I'm focused on using articles to rank higher for a few keywords as opposed to actually generating traffic from the article to my site. I think that kind of traffic will definitely be minimal. I'll keep you posted on my progress.

  • Tamara Thompson said:

    I am very interested in reading the outcome of your experiment. I followed your examiner.com experience. I have noticed that ezine articles rank very high in my research on various topics. Tamara