Facebook Advertising: Do Facebook Ads Work?
I decided that Facebook would be an excellent medium to target 20-somethings and try to expand the reach of this blog. As such, I created a quick Facebook ad (the process was very easy), and away we went. Interestingly, after a few days, and several thousand impressions, I have yet to have a single click. I’ve been charged not even a penny.
While of course the quality of my ad with regards to how enticing it is for a user to click on it, I have to wonder how effective the Facebook platform is for advertising.
The Facebook Conundrum
Facebook is an absolute incredible website. According to Alexa, it’s now the 3rd highest most trafficked site on the entire internet. Simply amazing. I use it and spend hours on it. The only problem is that I’ve never given a dime to Facebook, and I’ve never clicked an ad before on Facebook. It’s not that I’m against ads, I click on ads on websites when I want to, but the problem with Facebook is mostly you don’t even notice the ads.
In an effort to make ads less intrusive to the user experience, Facebook has delegated their ads to only the side and in a non-intrusive manner. This is smart for keeping the user experience high, but it also means they limit their potential revenue.
It has been the constant debate surrounding technologies and websites such as Facebook or Myspace (or even Twitter): can these sites actually generate significant amounts of revenue? I wrote over a year ago about Facebook’s business problems and I’m still skeptical. The good thing is that Facebook isn’t going anywhere so I guess they have time to try and work out how to make money more effectively.
Advertising With Facebook
With all of that said, I would still recommend trying out Facebook as an advertising platform because you only pay when someone clicks thru to your site. You can show thousands of ads, but if nobody clicks on it, you don’t pay a dime.
Their interface is very nice and easy to use making setting up your advertising campaign extremely easy. So, with regards to making it easy for potential advertisers, Facebook did a fantastic job.
Facebook has more younger users than probably any other website that exists. Not only that, these users stick around for hours browsing pages and photos. Targeting these users makes a great deal of sense for a wide range of businesses. Try it out!