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Twitter Business Use Case: BAM Investor Twitter Campaign

29 September 2009 No Comment

I’ve documented my skepticism on the various uses of Twitter for actual business.  Well, today, we’re going to look at a fantastic use case that is currently going on by the folks over at BAM Investor.

BAM Investor focuses on their own “behavioral analysis” model to make economic and market forecasts.  They attempt to use this information to profit from moves in the markets.  While they have some great predictions in the past that have been documented and come to fruition, they’ve decided to kick up the awareness effort a little bit by using Twitter.

BAM recently launched a Twitter campaign to make public their daily predictions based on their model.  In the short time that the campaign has been going on, they’ve already accumulated over 1,000 followers.  I applaud them for taking the risk of making their predictions so public, so open to scrutiny should certain forecasts not materialize.  I’ve read of other companies using Twitter to launch a promotion where a few participants will win a prize, but this is the first example I’ve seen of a company putting itself “out there” on the Twitterverse.  I wonder how many financial “experts” would be willing to make their daily market predictions so public?  Probably not many.

One of the tweet’s that really got my attention was the motivation behind the campaign.  From September 23rd: “FREE subscription-Our goal during this twitter campaign is to help you make more than enough money to pay for a subscription to our service.” So, there you have it.  BAMInvestor wants you to make money via their analysis so that you will become a believer and hopefully a subscriber.  Not a bad deal.

I am one of BAMInvestor’s followers on Twitter already and have enjoyed reading the daily updates.  I will be monitoring the predictions and will keep everyone up-to-date on the progress of the campaign and the accuracy of their predictions.

For a few examples, BAM is predicting a crash in the equity markets over the coming weeks, a downturn in oil prices and an increase in wheat prices.

If you’re interested in taking a look at BAM’s market analysis and forecasts, visit http://www.twitter.com/baminvestor

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