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Three Brands With Supernatural Power

21 January 2010 One Comment

I love marketing, especially the idea of powerful brands.  There are many brands that appeal to me, but there are a few with supernatural power over me!  What about you?

Starbucks Corporation (SBUX)

Man, I tell you what.  I love me some Starbucks.  Yes, I’m aware it’s a rip-off, but there are times when I need that $4 latte.  Yes, I know that it’s pretty much entirely emotional and therefore, controllable.  But, when I’m in the mood and I drive by and see the beautiful green circle with that weird lady in it, I have to stop and get my fix.  I know how absurd I sound.

Apple Inc (AAPL)

This one I’m less ashamed of since Apple’s products are just so darn awesome.  The perfect blend of quality and beauty.  I’m a huge Mac guy (I’ve owned a macbook and an iMac) and I use an iPhone.  I love following the company and the stock, as you know if you read this blog.


Similar to Starbucks, sometimes I am just craving Chick-Fil-A.  They have done an incredible job of creating a marketable, addictive food that you can want day after day (what a great business to be in).  Bar none the best chicken sandwich out there.  Excellent breakfast too, by the way.  I absolutely love the management focus of Chick-Fil-A.  There is a reason that the service level is so much higher here than in just about all other fast food chains.  How the heck do they get those $7/hour employees to be so nice!

Investing In These Companies

Since Chick-Fil-A is private, I’ll focus on Starbucks and Apple.  I love both companies and would love to be an owner of both companies.  Unfortuantely, both companies do not offer a dividend and tend to be very popular stocks (which can definitely mean overbought).  These are two companies that I will definitely be picking up shares in if there is a large broad market crash.  Great companies to own with excellent brand power and loyalty.  Just too expensive for me to buy today.  If I see a buying opportunity, I will be letting you know.

One Comment »

  • youngandthrifty said:

    What's Chick-Fil-A? Is it like Kentucky Fried Chicken? (I'm from "up north" so I'm not familiar with that brand, but it sounds delicious!) What kind of "taste" does it have? Is it like Popeyes? Or more grilled chicken?

    Yes, I totally agree that Starbucks and Apple are like the superpower brands!! Especially APPLE.. they always reinvent themselves, come out with newer and better things that people lust for. I think they closed the FIRST ever Canadian Starbucks here in Vancouver (Richmond- one of our suburbs) though. They even have two huge Starbucks kitty corner from each other on our main shopping street (Robson).