Three Brands With Supernatural Power
I love marketing, especially the idea of powerful brands. There are many brands that appeal to me, but there are a few with supernatural power over me! What about you?
Starbucks Corporation (SBUX)
Man, I tell you what. I love me some Starbucks. Yes, I’m aware it’s a rip-off, but there are times when I need that $4 latte. Yes, I know that it’s pretty much entirely emotional and therefore, controllable. But, when I’m in the mood and I drive by and see the beautiful green circle with that weird lady in it, I have to stop and get my fix. I know how absurd I sound.
Apple Inc (AAPL)
This one I’m less ashamed of since Apple’s products are just so darn awesome. The perfect blend of quality and beauty. I’m a huge Mac guy (I’ve owned a macbook and an iMac) and I use an iPhone. I love following the company and the stock, as you know if you read this blog.
Similar to Starbucks, sometimes I am just craving Chick-Fil-A. They have done an incredible job of creating a marketable, addictive food that you can want day after day (what a great business to be in). Bar none the best chicken sandwich out there. Excellent breakfast too, by the way. I absolutely love the management focus of Chick-Fil-A. There is a reason that the service level is so much higher here than in just about all other fast food chains. How the heck do they get those $7/hour employees to be so nice!
Investing In These Companies
Since Chick-Fil-A is private, I’ll focus on Starbucks and Apple. I love both companies and would love to be an owner of both companies. Unfortuantely, both companies do not offer a dividend and tend to be very popular stocks (which can definitely mean overbought). These are two companies that I will definitely be picking up shares in if there is a large broad market crash. Great companies to own with excellent brand power and loyalty. Just too expensive for me to buy today. If I see a buying opportunity, I will be letting you know.