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Online Income Case Study: MoneyMakingMommy.com

23 February 2010 3 Comments

I enjoy checking out thriving websites that are bringing in decent revenue for the website operator.  As you know, generating income-replacing money from this website and my other websites is a huge goal for me.

Today, I want to take a look at MakingMoneyMommy.com.

Advertising Revenue

After looking around the site, you will see that the site has pretty significant advertising on it.  If you take a look at the top right portion of the page, you will see six links.  These links go for $500 a month, which means those links alone bring the owner $3,000 every month.  Whew!

Combining the other advertising and the email list advertising that they most likely engage in, I would imagine they do anywhere between $4,000 and $6,000 from private advertising.

Based on the traffic numbers, I could envision another $500 – $1,500 a month in Adsense revenue.

Based on these rough estimates, the site looks to be generating anywhere from $4,500 to $7,500 a month in advertising dollars.  Pretty awesome.

There might be other revenue for the site through affiliate-like sales.  I did not do enough research to determine this.  Either way, we’re looking at a great income stream.

Key Traffic Stats

Unique Visitors according to Compete: 95,000 in January 2010

Alexa ranking: 52,800

Page rank of 4 – I imagine they got dinged by Google for having text link ads, so it’s probably naturally a page rank 6.  This doesn’t really reflect traffic, but it does help us determine it’s ability to drive search traffic.

How Did They Do It?

So, how did this website get to be such a money maker?  Well, it looks like the website has positioned itself nicely in the “work at home” niche.  This is a very popular and widely search topic on the internet.  Even more specific, the site has marketed itself as information geared towards moms.

It looks like the operator, Kelly Land, has received some visibility with news outlets such as Fox News and some local news affiliates.  These of course can do wonders for promotion and traffic.

By being an authoritative source in the “work at home” sector, this website is positioned to benefit greatly from advertisers looking for visibility.  I imagine many of these advertisers advertise exclusively on the internet, making this website a logical go-to candidate.

I also want to note that this website doesn’t do much for me with regards to design and even content.  Sure there are plenty of resources, but the site’s design doesn’t make it that easy to find them.  Also, I don’t believe that this site pumps out continuous content like an active blogger, although there is a separate blog section of the site.

What To Learn From This Example

  1. Positioning your website as a major authority in your specific niche or field is the most important thing – note that this does not necessarily mean ranking high for keywords on search engines – I typed in search terms like “work at home”, “work from home”, “work at home moms” and this website was not on the first page of any of these results.
  2. Your niche or your topic can determine the advertising dollars.  For example, the work at home field is full of advertisers looking to market their product or opportunity.  For me, I think the field of finance / money is also full of advertisers.
  3. You can get creative to bring in high dollar advertisements.  Doing the “spotlight” ads in the header on the website is prime real estate and thus brings in big bucks.  Most websites don’t consider ads in the header.
  4. You can make good money online!  This example shows that websites that aren’t that impressive, but that have been established as leaders in a field can bring in major dollars.  Be encouraged and work hard!

3 Comments »

  • Work At Home said:

    Everything is very open with a really clear clarification of the
    issues. It was truly informative. Your website is very useful.
    Thanks for sharing!