Home » Blogging, Online Income

An Offer To Buy My Blog

24 February 2010 9 Comments

I recently received an offer to buy my blog for $4,000.  The person mentioned it’s negotiable, so let’s say I could have sold it for $6,000.  I refused.  You may think that I should have sold it and then just plowed my efforts into a new blog, but I decided that $6,000 (before taxes) really doesn’t “move the needle” enough.  I mean sure I’d love to have a few more grand in my bank account, but I really haven’t worked hard at this blog for a couple years for a few grand.

Most bloggers and internet entrepreneurs work hard for a larger pay out down the road or some kind of stable decent passive income.  For me, my goals here are to either establish an income stream that is generated approximately $1,000 and up per month and/or potentially sell the website itself in the tens of thousand dollar range.  Will I get there, we’ll see.

A general note on selling a blog or website, but it seems like many times companies or individuals will want to buy a blog or website if it ranks high for a specific keyword.  They can then leverage such a position for their business use.  Since I really don’t rank that high for that many keywords other than “20s money” or “20smoney” I haven’t received any lucrative offers based on this idea.  Maybe I should have focused more on naming my blog after a lucrative search term.

It is interesting to receive your first offer to buy a business or website, even if it is only for a few grand.  Hey, I like the direction at least.

9 Comments »

  • Michael61 said:

    I sold a web site for $1000 a few years back. It was getting pretty decent traffic, but I wasn't making me much money at the time. From what I can see, they haven't improved the site at all, but do run a few ads on it. Maybe they made a profit, but I doubt it.

    If you think your site has potential to keep growing and provide you with a growing income, then certainly don't sell it.

  • FFB said:

    Another thing to consider is that the person buying may want you to sign a no-compete clause so you couldn't start a new site in the same niche. If this is what you love you would have to find something else to write about.

  • Financial Samurai said:

    Here's the way to think about it guys. If you generate $12,000/yr in income… you need about $300,000 of cash in the bank to generate $12,000 a year in interest income at 4%. Obviously, that takes zero work vs. a blog, which is a lot of work.

    So perhaps the right value is $100,000. At that rate, if a blog was making $12,000 a year, that is a 12% yield. That's good for the buyer AND the seller.

    $6,000 is a slap in the face!

  • Blogging Banks said:

    Actually blogs tend to sell for 12 to 24 times monthly revenues. Thus if your monthly revenues are $300, then you wouldn't get more than $7200 for your site.

    FS,

    Your calculation is ignoring the fact that you are not paying yourself a salary while you are blogging. If you have to pay someone to write content for you, you would most likely see little if any profits…

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