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My Latest Website Launch

17 August 2010 3 Comments

As I mentioned in a previous post on launching a website with a three man team, I recently launched another website.  This time (as mentioned) it was with a couple partners.  Now, I’d like to formally announce the website and allow all of you to check it out.

The new website is called Saturday Down South.


What is Saturday Down South (SDS)?

SDS is a website dedicated to college football, specifically the South Eastern Conference (SEC) – hence the title, Saturday Down South.

The website is setup like a blog and runs on WordPress.  We’ve spent a great deal of time editing the php and creating a quality look & feel and user experience.

Why A Site About College Football?

One of the most important things you do when you’re determining the topic or subject matter of a website is to find a topic that is trending up.  College football is absolutely trending up.  Specifically, the SEC is huge and getting even bigger.  The dollars that make up the business of college football are insane with the schools making billions.  Simply put, this is a trend that we want to tap into.  There really aren’t that many SEC football sites so the competition isn’t too fierce.  Compare that to say, personal finance websites where there are thousands.

When Did The Site Go Live?

The site has been live for approximately two months now.  We essentially launched the website about three months before the start of the season.  College football traffic goes up exponentially during the season, so having a few months to set the foundation prior to the season was perfect timing.

How’s It Going So Far?

Well, the reality is that the traffic on SDS is already in just two months more than 20smoney.com.  Now, with that said, the traffic here is much more broad-based and reliable – but regardless, the traffic is very, very encouraging at SDS and we’re not even to the start of the season.

Additionally, we’ve brought in a little cash from Adsense clicks to cover some of our costs associated with launching, and we’ve had a couple advertising requests.  As a Page Rank zero site still with a short track record, you can’t expect massive advertising dollars yet.

Any Concerns?

I am curious to see what the revenue potential is for a college football site versus say the financial sector.  Obviously there are a bunch of advertisers looking for financial sites.  Are there a bunch of advertisers looking for sports websites?  Maybe, maybe not.  I really don’t know.  I do know that there are some great sports blogs and sites that make a lot of money so I know there’s potential.

It will be interesting to see what kind of traffic equates to what kind of revenue on a college football site versus a financial site.  I’ll keep you updated..

Check it out at SaturdayDownSouth.com and let me know what you think!

If you’re new to this site, then allow me to explain a little background on this post.  I’m big on online income.  I think it’s a great way to make extra money.  I’m making about $2000 a month right now from the web.  You can read more about that here.  Adding another site is just another piece of this process.  That’s about it.


  • wingtipwalker said:

    Does your partnership allow for any cross-site advertising?…i.e. the occasional 20smoney banner would probably draw some college kids over to the financial site.

    Best of luck with the new site…I'm not going to have much use for it unless you work in some Mountain West love….GO FROGS! (check out our newly announced stadium renovation.. .www.stadium.tcu.edu)

  • 20smoney said:

    There's always opportunity for cross-promotion in some respects… TCU is doing well these days……. altho all eyes are on the Boise St. / Va Tech game in few weeks… could allow Boise to land in the national championship.