The Powerful Voice of Bloggers & Why It’s Getting Easier To Make Money Online
If you follow my blog, you know that I recently started a new website with a few other people called Saturday Down South. In just two months of being online, the traffic is roughly 4x the traffic of 20smoney.com which has been online over two years. Obviously, we’re pumped about the success that we’ve reached at this point.
Additionally, some good things have been happening as to who has noticed the new site. A few weeks ago, I was contacted by a rep in ESPN whose job seems to be to reach out to other websites in the sports universe and make relationships. We’ve had some preliminary conversations but we’re slated to interview some big ESPN personalities for the website. We’ve already interviewed Jenn Brown – sort of viewed as the next Erin Andrews.
I started asking myself why is ESPN reaching out to us? Sure I think our site is legit and has some real potential, but again, why are they reaching out to us?
I’ll get back to that and skip on over to another story real quick… there is another website similar to Saturday Down South called MrSEC.com. A website covering SEC sports. This blog recently wrote a post about the Nike pro combat uniforms that debuted last week for the upcoming college football season. Amazingly, Nike saw the post and flew the blogger up to New York to be a part of the premiere.
The most interesting thing that came out of this Nike-funded trip to New York was some of the observations that this sports blogger came back with and documented on his blog. Here is a glimpse:
The media world has changed and it’s not going back. I’m not sure where it’s going, but it sure as heck ain’t going back. The days of the mainstream media being the fastest way to spread a message are over. Of the media Nike brought in, the vast majority were bloggers and internet peeps. Buzz is no longer created in the mainstream press. Buzz is created by the independents. On the web.
More and more companies are seeking out influential bloggers to create buzz and are partnering with these bloggers to communicate to customers and fans.
Now, back to my ESPN connection. Is this related? Is ESPN reaching out to blogs like us to partner with us and work with us to stay relevant? I think so.
Again as Mr SEC noted above, the media has changed. Look at Newsweek – it sold for $1 recently. Gannett (owns the USA Today) is one of the most frequently recommended stocks to short that I come across. New York Times is known to have been struggling financially recently.
Further confirming this idea is a conversation I had with a friend recently who works for Marriott public relations. She confirmed that they do in fact target bloggers as well to help communicate corporate messages and/or connect with customers. Not only is it a part of their PR strategy, it’s a major part of their strategy.
So What Does This Mean?
It means I (and other bloggers) might be on to something. This might be more than just a brief hobby for a couple years.
As I’ve been documenting, I’m making pretty decent money on this website and I’m constantly working to increase that across multiple websites that I work on. Saturday Down South is the newest and possibly the one with the most potential.
As traditional advertising shrinks and eye balls for traditional media disappear, corporations flush with cash will continue to target the web. Bloggers are viewed as trusted experts, therefore, they might be the best vehicle to communicate a business’ message. Bloggers have audiences and readers that trust them and want to hear what they have to say. Again, huge for advertising.
This further confirms that online income is a legit means to make a living. It’s not easy and not for everybody, but it’s here to stay. From the looks of it, it might actually be getting easier to make money online if you’re well positioned and smart.