5 Ways to Monetize your Website
If you’re like most 20-somethings, you may already have a blog. Blogging is a fun way to share thoughts, photos, jokes, and news with your shared network. Yet blogging can also be the gateway to making a profit. The following are five ways to start monetizing your personal website.
1. PPC Ads
One of the easiest ways to start making money from your personal website is to sign up for programs like Google Adsense. They place ads on your website based on your content, so that theoretically the ads will appeal to your specific readership. Whenever one of your readers clicks on an ad, you make money. This is known as PPC or pay per click advertising. To really make money with PPC advertising, you’ll need to use keywords in your content that are likely to draw in more visitors from search engines. These visitors will be more likely to click on related ads.
2. CPM Ads
Another option is to sign up for CPM ads, which pay per impression rather than pay per click. The program will measure how many viewers visit your page, and pay you based on how many visitors view their ads as a result. The pay rates per impression are quite low, but when you combine this type of advertising with PPC campaigns you’ll certainly see some profit over time.
3. Shopping Cart Software
If you have a product or service that relates to the content of your blog, you might want to think about making the leap into ecommerce. Shopping cart software offers the best payment gateways for customers, making it easy to integrate an online retail experience into your regular blog. These programs also offer templates and inventory management systems to branch out and start your own online business.
4. Sponsored Posts
If you’re willing to open up the content of your website to outside advertisers or marketing agencies, you could make money by selling sponsored posts. The outside agency will write a post for you, and include links back to their own website within the post. You can not only charge a small fee for this service, but also give your own editorial guidelines to ensure your blog doesn’t become overrun with spam.
5. Product Reviews
Once you have built up a sizable web presence, businesses may be interested in sending you free products to try and review on your website. They may also pay you for this privilege. It’s important to let your readers know that you have been provided with products to review, and to stay true to your own opinions to retain integrity. If you find that there are products you particularly enjoy and want to endorse, you could use Shopify point of sale software or other ecommerce programs to offer the products for sale on your website.
By making connections with outside advertisers and businesses, you can not only grow your readership but start making money off of your blog. You don’t need to stray from your own personal interests and favorite subject matter to do so. Because it’s your website, you have the ultimate say in who you allow to place advertisements. This can ideally provide a service to your readers while making money for you at the same time.