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The Power of Email Marketing

23 June 2014 No Comment

Social media may be the quickest way content goes viral, but don’t discount the power and influence of email marketing. Marketing via newsletters is an excellent way to drive traffic to your website, but more importantly it enables you to create an open line of communication between you and your recipients. Through email marketing, you’ll be able to establish and maintain relationships with the consumers who are interested in your content. You can use email newsletters for any of the following:

Announcing new or recently updated stock
Promoting coupons, sales, and other promotions
Announcing new additions, such as a community forum, or the opening of a physical store
General news about your store’s industry

The best newsletters are those that are engaging. From a catchy subject that encourages the recipient to open the email and read it, to content that is easy to skim as well as zero in on (hint: headlines and bullets are your best friends for newsletter composition!), to bright images as well as social share options, creating a well-designed newsletter is crucial in getting your content in front of your subscribers’ eyes.

And when it comes to subscription management, sometimes third party companies who can help you identify and find your target demographic, then manage their subscriptions, is often your best bet. This frees you up to focus on content generation, while they focus on the distribution. Together you’ll be successful in increasing view rates, click-thru rates, and hopefully your overall revenue.

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