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What You Need to Know About Comparison Shopping Engines

29 December 2014 No Comment

538310_65740612When it comes to making money online, there are more options than simply starting an ecommerce website. One trend that is showing promise is the development of comparison shopping engines. Comparison shopping engines are websites that allow you to view the same products being offered by multiple different companies to see which one is offering the best deal. They make it easy to compare products, prices and more side by side.

What a Comparison Shopping Engine Does
While every comparison shopping engine is slightly different, the goals are the same: to display multiple items side by side, along with their respective product descriptions and images of the item. They also display the merchant offering each item for sale along with the price and associated shipping and/or handling costs. They do this so that you can make a direct comparison between the items being offered and the merchants selling them in order to get the best deals available. Some popular comparison shopping engines include Nextag and PriceGrabber.

Who Uses Comparison Shopping Engines?
While consumers are the number one users of this technology, ecommerce websites also use them in order to ensure that their pricing strategies are competitive with other retailers. In addition, some sites such as affiliate marketing sites use them to ensure that they are displaying the most up to date pricing available. Some larger online stores such as eBay and Amazon have their own comparison shopping engines built into their platforms to ensure that customers don’t have to leave the site to make the comparisons.

How Do Comparison Shopping Engines Work?
Comparison shopping engines depend on feeds from merchants who offer products and services for sale. In order for a comparison shopping engine to be effective and competitive, they need to have partnerships with all of the major retailers out there so that they can get the feeds into their sites to promote comparison shopping. This is where comparison shopping engine management comes into play. Many of the larger comparison shopping engines depend on third party companies to create the partnerships and feeds they need to make their engines more valuable to consumers than their competitors.

If you are thinking about starting a comparison shopping engine, then it’s time to talk to a management company that can help you establish the feeds you need in order to be successful.

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