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Subject Lines that Guarantee Your Email Will Be Opened

10 February 2015 No Comment

canstockphoto10644049Are you tired of your emails going unread? Take action and get them noticed. With these 10 subject lines, recipients are more likely to open an email and read your message.

  1. Put the Details First

Journalists have long warned against burying the lead. They know that putting the main idea first increases the likelihood that your readers will keep reading. Consider the typical “you’re invited” email. Compare that to “Party – My House – Sat. at 8 p.m.” Which are you tempted to read?

  1. Lead with a Question

Subject lines with questions give people a reason to open your email. Like playing trivia, it’s hard to leave a question unanswered.

  1. Try “You’re Not Alone”

People want to feel connected. More importantly, this subject line makes people curious, and curiosity is a great reason to open emails. According to a study by Aweber, the subject line “you are not alone” got a whopping 90% open rate.

  1. Send a Transactional Email

Who can resist opening an email labeled, “your order has shipped”? When sending a transactional email, take advantage of that high read rate. Add a plug for a new product or an upcoming promotion.

  1. Hook Them with a How To

LinkedIn has figured out that emails promising that readers can learn how to do something work. From “How to Double Your Blog Traffic” to “How to Get High End Style on a Shoestring Budget,” a good how-to subject line will reel readers in.

  1. Keep It Simple

In an inbox filled with long-winded subject lines, the one word label will get noticed. Just look at President Barack Obama’s now famous “Hey” campaign email. Not only was it read by millions, people are still talking about how clever it was.

  1. Channel the Absurd and Humorous

Nothing garners attention quite like the absurd. Having a book sale? Who wouldn’t open an email titled “I Like Big Books and I Cannot Lie”?

  1. Let the Numbers Do the Talking

Stores have been heralding “50% Off” for as long as they’ve been sending emails. Adding relevant numbers to a subject line is a great way to make your email stand out.

  1. Tap into the It Crowd

No one wants to feel left out. If they think not opening an email will make them miss out on something their friends or coworkers know, you can bet they’ll take the time to open it.

  1. Make It Personal

It’s nearly impossible to ignore an email with your name in it. Using someone’s name communicates familiarity. A personalized email is far more likely to be read than a generic one.

The next time you send an email, don’t settle for a run-of-the-mill subject. Instead, use these effective subject lines for yourself, and see your read rates skyrocket.

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