How to Grow a Real Estate Operation Solo
In 2003, a few years before the recession hit, Kuba Jewgieniew set out to create a real estate enterprise for himself. A former stock broker, Jewgieniew chose Las Vegas as his base of operations and focused on buying properties he felt would make for great rentals. How he got from that point to $30 million in sales is a lesson in how to grow your own real estate operation.
Develop a Long Term Strategy
For Kuba, his aims were to develop good sales figures he could parlay into becoming an agent. As he grew, he realized that he could self-finance his own brokerage with the funds he’d gained through the sales he’d made. That’s when he developed the concept for Realty ONE Group, what would become one of America’s fastest growing real estate brokerages.
That success didn’t come over night. Jewgieniew studied his competition and looked at the most successful members of the market to see how he could build a better model. One solution he came across was the commission structure. If, Jewgieniew reasoned, agents received a better deal for their work, then the company would have no trouble securing top notch talent.
The plan seems to have worked. The firm has been nominated to the Inc. 500 list of fastest growing companies multiple times, and is largely considered one of the fastest growing brokerages in America. The agents of Realty ONE Group also have the best technology available for gathering data on their markets, and serving potential buyers. The company now has 21 stores spread across seven states.