Is Your Business Missing the Personal Touch?
These days, so much marketing is done on the web that we can often forget, as businesses, that there are any other effective ways to reach our target audiences. Social media, search engine advertising, blogging and all those other good things can certainly have a huge effect on how many people hear about your brand, but most businesses, especially those with a local focus, find that their marketing return on investment improves dramatically when they throw something more personal like telemarketing or face to face marketing into the mix.
Here are three reasons why it is well worth adding some more personal direct marketing to your business’ strategy for reaching the people:
People see literally hundreds, if not thousands of adverts, promotional tweets and Facebook posts, and thinly veiled marketing messages every single day on the web. There are ads in their email, in their Google search results, in the apps they use on their smartphones, and all over the sites they use regularly like Facebook. While you can target people very easily with social media or search engine marketing, what you can’t do is force them to actually read your messages when they are displayed. Much as many of us fast forward through commercials when we watch shows we have recorded on our DVRs, or go to make a coffee when they are on on live TV, people have subconsciously gotten used to simply ignoring certain parts of websites they use a lot because that is where the commercials are.
This means that no matter how good your offer, or how relevant it is, someone may simply tune it out as a result of the constant stream of advertising they are now accustomed to being exposed to. Direct marketing is harder to ignore.
If somebody engages with someone from a company, they are taking in far more of the branding exposed to them than when they see a social media post. What the representative is wearing, the phrases they use, the design of the mall pop up or exhibition stand they are using – all of this contributes to a far stronger brand impact that will make your brand far more memorable to the people who encounter it.
By representing your business with real people that potential customers can chat to and ask questions of, you instantly appear more trustworthy. An online ad can promise anything, but when there is somebody right in front of you who can assuage all of your doubts about buying or signing up, you are naturally going to be more compelled to trust the business they represent.
You can do face to face marketing in all kinds of ways, for example you can contact Westfield Specialty Leasing to arrange to have a presence in a local mall, you can attend conventions and exhibitions as a business, or you can even get out on the street and start talking to people. Whatever you do, consider face to face advertising as a powerful weapon you could be adding to your business’ arsenal.