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Your Business Domain Name

4 December 2015 No Comment

canstockphoto8167080There are many elements that make up a successful online business. Most people spend the bulk of their time worrying about the products that the business will sell. There is no question that this is a very important consideration. However, there are smaller details that will have a huge impact on the profits generated by your store. Paying attention to these small details will give you a better chance of carving out a share of the market for yourself. Your domain name is important because this is how your customers are going to find you. Here are some of the primary things to consider when you are deciding on a domain name.

1. Simplicity is vital

It will be much better for your online business if you choose a domain name that is very easy for people to remember. Many online businesses choose a domain name that is the same is the name of the company. This is a very good idea. However, this name might not be available. If you run into this problem, choose your name wisely. Keep in mind that many people have bad memories. It will cost you sales if people hear about your site and can’t remember the name of it later.

2. Don’t choose any strange spellings

Along with keeping your domain name short, you also need to make sure it is easy to spell. Brands that are already established can get away with spelling the name of their domain in an odd way. However, new businesses like yours that are just starting out do not have that luxury. So make your domain as easy for people to spell as you possibly can. You can learn more about domain name registration by checking out https://www.networksolutions.com/domain-name-registration/index.jsp.

3. You can buy a domain name

Let’s say that you have your heart set on a specific domain name. However, you are disappointed to find out that the name that you wanted has already been registered by someone else. All is not lost if this happens to you. There is still another method at your disposal that you can use to acquire your desired domain name. You can contact the person or company that currently owns the specific domain name. You can then enter into a negotiation. See if the owner is willing to sell the domain name to you. This type of transaction goes on ever day. You have nothing to lose and everything to gain by reaching out to the owner. They might just be willing to accept your offer.

4. Try a .net address

There is no question that .com domain names are by far the most popular. However, many people and companies are using .net domain names because the identical .com domain name is already registered by someone else. This is an alternative method you can use if you are unable to reach an agreement to buy the .com domain name you originally wanted from its owner. It might be something worth looking into.

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