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Which Payment Options Should an Online Store Offer?

14 May 2016 No Comment

canstockphoto7873380Once seen as something that could be dangerous, paying for goods and services online is becoming more and more widely accepted into the mainstream as the internet becomes more secure and offers better protection for shoppers’ bank and credit card details. In fact, online shopping has become a widespread phenomenon, with many customers taking to the internet in the comfort of their own homes in order to make purchases rather than braving the shops, especially at busy times of the year such as during the holiday season. With online shopping becoming more common, online retailers are also increasing as more and more business are taking advantage of the opportunities presented by this situation. If you’re an online seller, it’s important to give your customers a range of different payment options.

Credit Card Payment

First and foremost, it’s crucial to offer credit card payment to shoppers who are purchasing goods and/or services from your online store. Using a credit card is one of the easiest ways to shop and pay for goods online, especially as most modern computer and smartphone operating systems now have the capacity to remember credit card details in order to auto-fill them for future use, allowing customers to make a purchase in just a few simple clicks. If you are starting an e-commerce store and wish to use an outside credit card merchant, visit ultimatemerchantproviders for more information.

PayPal Payment

Another commonly offered payment option that many e-commerce stores have is payment through PayPal. A safe and secure method of paying which does not require a customer to fill in any of their credit card or bank details on the e-commerce site, many shoppers favor PayPal for making online purchases as they feel safer without having to enter their sensitive financial details. Adding PayPal payment options to your e-commerce store is easy, as the company offer both business and personal accounts and provide ‘Pay Now’ buttons which you can easily link up to your site for customers to use. Allowing customers to use PayPal or other secure payment channels alongside credit card payments provides them with more options to choose from, something that the customers of today have grown to expect.

Paying in Store

If you run an e-commerce store alongside a bricks-and-mortar store, you may be able to offer your customers the option to pick up and pay for the products that they have ordered in the store rather than online. Many customers prefer to use the internet in order to browse and choose products, but find it easier to go into store to actually make the purchase, as this can save money for them on delivery costs especially if there is a store nearby. Taking away the hassle of finding the products that they’ve chosen online once they get to the store can earn you some serious reputation points with your customers.  Adding the option to reserve products online and then pay in store is a great alternative.

Today’s customers expect to be given a range of choices when it comes to paying for goods online. Meeting these customer needs can be hugely beneficial to your business and ensure that you remain competitive.

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