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Great Advice For The Part-Time Entrepreneur

17 June 2016 No Comment

canstockphoto10700898Perhaps you’ve been talking about starting your own business for a while, but never followed through. Some of your friends may have countered you with that old saying “don’t quit your day job”. I know those words stink of pessimism, but there is some truth to them. Dropping everything for a new business isn’t exactly practical. However, you can still test the water by starting your venture part-time. Here’s some advice for this.

A big part of your success is going to be the business you choose to set up. When you have other responsibilities, the best businesses to go with are ones you can do from a desk. Luckily, you have a lot of options here! Countless students and professionals work as freelancers, Skype tutors, and so on, or buy and sell for profit on EBay. Ecommerce stores are a very popular option these days, although obviously this ups the competition. Sure, you may have some other ideas about what you wanted your business to be like. However, working from a computer will allow you to be much more efficient with a full-time job on the go.

Whatever niche you’re going into, make sure to manage your time effectively. This is a hurdle which a lot of hopeful entrepreneurs fall at. Obviously, you work very hard at your day job. If you want your business to have any hope of being successful, you’ll need to work even harder at it. One of the most important aspects to this is being disciplined with your time. After a long day at work, you might start drafting a pitch, but break it up with Facebook and YouTube sessions. Even if you did this for an eight-hour day you wouldn’t get far! Set yourself time windows where you’ll attack your business as hard as possible. Once you can work as if you’ve got a boss looking over your shoulder, your venture will really start moving along.

Make sure you have a strong online presence to support your business as well. While this wasn’t essential twenty years ago, it certainly is now! Then internet has made it easier than ever for me or you to set up our own businesses and start turning a profit. However, with this shift towards the online arena, marketing conventions have changed too. You’ll need to have a website, either professionally built or done yourself with a tool like the Shopify site builder. After this, you’ll need to optimise the content on the site to be SEO-friendly, and apply other digital marketing tactics. You should also have a big focus on your social media presence. Getting all of this up to standard may feel tough. However, there are a lot of free resources you can use to learn about good web practice.

If you’re thinking of starting a part-time business, be sure to follow this advice. A little education and a lot of dedication will take you all kinds of places!


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