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The Wheels for Business Success: What Does Your Car Say About You?

28 October 2016 No Comment

canstockphoto26134983When you think about how to be successful in the business world, you may consider sharpening your work wardrobe, putting in some over time, or contributing more in meetings. However, it may be surprising to find out that your car could be crucial, too.

It is estimated that up to 65% of our communication is non-verbal, with those around us receiving messages about our posture, dress and tone of voice. Similarly, the car you drive can also portray a powerful image.

The car you own could be key to sealing a business deal, helping you climb the career ladder or grow your business. So, what should you consider when you buy a new set of wheels?

Brand Perception

Unfortunately, stereotypes are a huge part of daily life and are prevalent when it comes to cars. Without knowing it, your four wheels can say a lot about your tastes and this is especially true when it comes to brand perception.

Amazingly, the brand you choose can be linked to your political leanings, where you buy your groceries, favourite movie genre and preferred clothing brands, meaning your car really does speak for you. It may be useful to research these car brand stereotypes, to make sure your car accurately portrays your business image.

Future Ambitions

The phrase ‘dress for the career you want, not for the job you have’ is common place, but it can also apply to your car. In a world ruled by social media where image is everything, your car can actually help you achieve success in business.

Whether you dream of becoming a CEO, are interviewing for a new job, a consultant meeting clients, or a budding entrepreneur, your car can speak volumes about your future ambitions. Many important players in business believe looking the part helps you become the part. So maybe find a used car from companies such as Imperial Cars, or alternatively lease or hire one that would usually be a bit beyond your budget.

Business Appropriate

You wouldn’t arrive at an important business meeting sporting casual clothing, a ball gown or tuxedo, because that wouldn’t be appropriate. So when you put effort into your appearance, why not put the same thought into your car?

Most business people spend almost as much time on the road as they do in the office, so your car needs to be practical as well as appropriate. When looking for a car, ask yourself: what business image do I want to create?

In the business world, your choice of car could be crucial to your success, so make sure you choose a model that shows who you are and where you want to go.

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