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The Steps To Virtual Business Success

1 May 2017 No Comment

Every year, more and more people are opting to launch online businesses because of how simple to start they can be, as well as how cost effective they are. However, statistics show that one out of every two startups fails within the first year of launching. That means that many of these virtual businesses are failing within 12 months of launching. That’s a scary statistic, isn’t it?

The fact is that like any startup, making a success of an online venture isn’t always easy. However, that being said, it is possible to succeed, it’s just a case of knowing what it takes to be successful. To help you find the perfect formula for online business success, below are some tips and pieces of advice to take note of.


Find that gap in the market

A simple way to give your venture a better chance of success is to find that gap in the market. Products and services that help to fulfill a need that is yet to be fulfilled, or fulfill it in a different way to how other products or services do, are often successful. Take the Tangle Teezer for instance, a hairbrush that has taken the beauty industry by storm. The reason that this particular hairbrush is so popular is because it’s made to target tangles, it’s not just a normal hairbrush, the bristles are designed to gently detangle hair, plus it’s portable. Before deciding on what idea to go with, take the time to research the market and brainstorm ideas. Be creative, think outside of the box, and come up with an idea that’s unique.

Get your website just right

Once you’ve decided on the type of business you want to launch; the next step is to focus on your website. Your website is a crucial part of your business, so it’s vital that you get the design right, else it could impact your chances of success. If you want to sell via your website, it’s worthwhile looking at what your ecommerce options are. You want to have a website that saves orders, allows customers to make orders, and is functional and fully reliable. The last thing you want is a slow-running website that crashes each time payment is made for a product or service booking, so it’s worthwhile working with a reputable web design company or individual.

Know how to market your business

The key to business success is knowing how to drive traffic to your website and let as many people as possible know about your venture. Admittedly, this isn’t always an easy task, but with the right know how it is possible. The best marketing methods to use are SEO, social media marketing, and the use of banner advertising via search engines like Google.

Making a success of a virtual business takes time, effort, and thought, it’s not something to rush into. However, by taking note of the tips above, you can improve your chances of success significantly, ensuring that you’re not one of the 50% of startups that fail within the first year.


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