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6 Tips for Excellent Video Marketing Results

23 May 2017 No Comment

Online content has been rapidly growing in popularity over the past few years. More people than ever before now turn to the internet to get their news, watch their favorite movies and TV shows, and get important information on how to do things in their daily personal or work lives. One of the main types of online content used today is video content; this has been quickly growing in demand over the past couple of years, not just on popular video-sharing sites such as YouTube, but also on social media, blogs, and various other places online.

So, if you run a business, it makes sense to incorporate video into your marketing efforts – especially since today, it’s never been easier to create an engaging, interesting video yourself using a smartphone or affordable video camera. But, how do you ensure that your video marketing efforts have the desired result? These top tips will help you achieve success.

Tip #1. Share!

Creating a video and uploading it to your website is a great start, however, it’s important that you share it across various other platforms to maximize its exposure. Be sure to include a share button with your video too, since this will enable your viewers to share it with their own friends, family, and colleagues on social media if they enjoyed it. When it comes to video marketing, one of the best places to get started with sharing your content is on YouTube. In fact, it’s a great idea to set up your own business YouTube channel, which you can use as a base for all your marketing videos for easy sharing to, and embedding in your website, blog, and social media profiles. Click the link for more information on how to make YouTube channel art to add more appeal.

Tip #2. Optimize:

When it comes to creating online content, you’re probably already familiar with optimizing for search. Although Google and other search engines often change their algorithms to remain in line with what customers want currently, there are a few key factors that have remained unchanged, including user-friendliness, and the inclusion of relevant search terms and keywords. However, creating a video is different from written content in this aspect; search engines won’t pick up on what’s being said in your video, so you can’t just include the keywords in the speech as you would include them in a blog post, for example. So, make sure that you take full advantage of the video description box since this is what search engines are looking for. Be sure to include popular keywords naturally in the body of the text, while creating a description that appeals to your potential viewers and encourages them to press ‘play.’

Tip #3. Go Live:

With the introduction of Facebook Live videos, real-time video information has never seen a higher demand. While videos are easily some of the most viewed and shared types of content on social media, clips that can be watched in real-time are even more popular. For example, the Prime Minister of the UK took part in a Facebook Live Q&A session with thousands of viewers – this just goes to show how popular this type of content is becoming.

If possible, consider different ideas for live video feeds that you could provide to your followers. In certain business industries, one awesome idea that’s taken off well is a ‘behind the scenes’ video, for example, filming employees hard at work in the back room, office, or out in the field so that your customers can see exactly what goes on. Or, you could take inspiration from the UK government and offer a live Q&A session for your followers where they can put their questions to you in the comments to get an instant response.

Tip #4. Great Titles:

Just like headlines to written blog posts and articles, your videos should also come with a catchy title that grabs the attention of the viewer. There are various reasons why you should invest time and effort into coming up with great video titles – firstly, a strong title will entice the viewer and encourage them to click through to watch the video and learn more. Secondly, your choice of title can also have a massive effect on SEO and where your video ranks in Google’s search results. Using relevant keywords in the title, where possible, means that you’ll be more likely to show up at the top of search engine results when users conduct a search for your topic.

Tip #5. Branding:

Promoting and marketing your business online is all about creating and building a strong, recognizable brand. When creating marketing videos, there are plenty of ways that you can take advantage of this to create more exposure for the visual side of your brand. For example, you can use the corner of the video to display your logo throughout; it should be there for the viewer to see easily, but shouldn’t disrupt the viewing experience by taking up too much of the screen. You can also introduce and conclude your video with your logo and slogan to remind viewers of where the video has come from and encourage them to find out more.

Tip #6. Linking:

Lastly, don’t forget to link back every marketing video that you upload to your business website and social media profiles. To do this, you should take advantage of the text box area beneath your video to include a URL to each of these sites. If you are posting your videos to YouTube, then it’s a good idea to start your description firstly by posting these links before going into more detail about the video. If you are posting videos on blogs and other websites, then be sure to include links to your brand website and social media in the author bio, or in the body of the post if more appropriate. A great video can quickly be rendered useless if viewers don’t have an easy way to find out more about the brand it came from.

Did these tips help? We’d love to hear from you in the comments.

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