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Killing Me Softly With Your Words

24 May 2017 No Comment

The word is mightier than the sword. While this means that written words is more effective than violence – and can even sort out violent situations – there is a hidden meaning to the saying too. Indeed, communication is a mighty tool that enables people to get together, agree on important deals and negotiations, and record important facts. But at the same time, communication, if it isn’t treated with care and skills. There is a reason why communication is perceived as a soft skill in business: It can’t be taught. Naturally, you can read about communication and sign up to workshops to develop a feel for effectiveness and inspiration. Yet, soft skills are becoming increasingly significant in the world of business, as they are perceived to be a dealmaker in most situation. Have you ever considered the impact of poor communication on your business? If not, then you should. There are many ways in which the lack of communication skills can damage your business reputation, growth and revenue architecture. Discover below three of the main dangers of poor communication.

Forgetting The Formal Rules Of Digital Communication

Businesses have been increasingly relying on emails as the main form of interaction with their customers and partners. While it is officially accepted that emails don’t have to be formally structured in the same way than a formal letter is, they still need to follow some important rules. Indeed, there are certain types of email that you should never send to your customers. For instance, with their mailbox filling every day with multiple emails from various sources, your customers don’t like to waste time: There is no gain anymore in sending generic emails. Customers want to receive valuable content that they feel has been specifically designed for them. In short, personalization is key to make your email matter. Emotional and angry emails should be avoided too, even if you’ve just made a terrible trade deal.

Not Addressing Your Staff Properly

Communication also matters within the business. For instance, it is perceived that poor communication between colleagues or between a manager and his or her team, can put the overall business productivity at risk. Imagine that a project can’t be completed on time because the team didn’t know what they were supposed to do. This is a more common case than you might think. Unfortunately, it is common for managers to achieve the position through internal promotion, without regard to their team communication skills. Additionally, communication is also key to the management of expectations within the team. Not being able to show empathy towards the team or to manage their wishes through periods of high pressure can prove dramatic in the long term.  

Not Being Able To Inspire Trust

Leaders are people who understand their market and who have the business interests at heart. But that’s not all! Leaders need to inspire trust and loyalty. They need to be excellent communicators who can ascertain their power through words. Indeed, words can help you to win a deal, to create confidence, and to inspire the team to follow your direction. Poor communication makes a poor leader or no leader at all.



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