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Make Your Website Stand Out Today!

16 August 2017 No Comment

Being a business in the year 2017 has never been better (or worse!) Technology has advanced so much and still is as we speak. The features that you can add to a website are incredible, and the speed it has has never been quicker. Having said that, the competition is tough, because all the businesses have access to all these new features too, so now it’s about figuring out what you can do to make yourself stand out from all the others.

Here’s how.

Color the conversations

For years now companies have been debating over what color is best when it comes to text, writing, and highlighting. As silly as it may seem, it really is something you should focus your attention on. Studies show that customers are more likely to judge a site based on its visual appearance than the actual content included, so color is key.

If you have absolutely no idea what you’re doing, seek some help from a design agency who are professionally trained for making decisions like this. In the meantime, think back to a well-known phrase in which it says “Whatever stands out gets recognised and easily recalled, and what blends in gets ignored.” It really is that simple.

Create white space

A lot of people think that it’s important to make sure there aren’t any blank spaces on their website otherwise it will look empty and dull. Although this is true in a sense, white space is actually very important to be able to read clearly and create a good contrast between all the different elements your site has.

If you try and take out all the white space from the margins, it will make it a lot harder to separate words and content from one another with the eyes, resulting in a messy page that is hard to understand. So whenever you feel like your website is getting a little busy, make sure that you’ve left enough space to break everything up.

Apply Fitt’s Law

Fitt’s Law was once used all the time in businesses, but somehow got lost in translation as the times started to change and modern technology became more advanced. It may seem complicated to some, but really it’s all rather simple.

– The larger the object is that you want to target, the closer it should be to a user’s starting point, meaning the easier it is to use and the more attention it will bring. – Sounds pretty logical right?

So when trying to incorporate this into your website, what you will want to do is make the most commonly used button a lot larger and more ‘obvious’ than others. The same goes for the most important element on your site – make it bigger and easier to access. For example, “BUY NOW“. Get it?

Now you’ve had the down low of what will make a drastic difference to your website presentation, put these things to action and see what a difference it will make to the overall look of your site. As subtle as these changes may be, they will go a long way.


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