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Tips For Improving Your Business’s Brand Awareness

22 May 2018 No Comment

One of the largest obstacles facing entrepreneurs is getting their brand recognized. This is particularly true when you are competing in an industry with big household names, so how do you go about improving brand awareness? Fortunately, there are many different and effective ways to do this which could have an enormous impact on the growth and expansion of your company. Brand awareness is vital to success as it means that your company will be the first to spring to mind when a consumer needs a product or service that you can provide. Read on for the most effective ways to build brand awareness as an entrepreneur:

Logo

There are many iconic company logos which are recognizable all around the world. A well-designed logo will catch a consumer’s attention and stick in their mind, but a dull image will easily be ignored or forgotten. Therefore, it is important that you take the time to craft a great company logo which stands out, demonstrates your value as a business and gives a clue about what you provide. It is, of course, quite challenging which is why it is worth using this company which allows you to make high-quality, eye-catching and professional standard logos quickly and easily.

Slogan

Along with a pleasing, professional logo, a great slogan can go a long way when it comes to brand awareness. A memorable slogan can be difficult to come up with, and it will depend on your particular business, but it should always be short, simple and show why you are different to the competition. For inspiration, take a look at a few of the best examples of company slogans and try to come up with something similar for your business.

Social Media

In today’s marketplace, social media is an essential tool for businesses of all sizes and in all industries. Social media is, essentially, how you communicate with the world and allows you to reach people all around the globe. Ensure that you are present and active on Facebook, Twitter, Instagram, Snapchat and LinkedIn to grow your customer base and improve awareness. It is important that you are using social media in the right way, so always post relevant and engaging information and avoid posting anything that could be polarizing. You should also engage and communicate with those that interact with your posts.

Sponsorship

Sponsorship can be a terrific form of advertising and paint your organization in a positive light. Look into providing funds to a good cause, like a charity or local sports team, and people will quickly become familiar with your brand. It is important that you are careful with who or what you choose, however, as it should be for your target market and also an organization which is not controversial in any way.

Referral Programs

Referral programs can benefit a company in a few different ways. They can encourage customers to return to your company and also bring in many new customers. They work by offering an incentive for a customer to refer somebody that they know to your business. For example, you could offer a 20% discounts on their next order if they refer a friend who also makes an order.

Competitions

Many small businesses are now running competitions on social media as a way to increase brand awareness, and it is proving to be incredibly effective. Offer something like a free product or a voucher for every like and share so that your business will be reaching every friend of the follower. When used correctly, this can generate a lot of interest in your company which will easily cover the costs of the prize.

Personality

Brands are much more memorable when they have a unique personality and are not a faceless corporation. Any form of advertising or posts on social media should show off personality while retaining an air of professionalism. Comedy can be a great way to stand out from the crowd, but be sure that this is not offensive in any form and used smartly.

Internet Marketing

In today’s internet driven world, internet marketing is vital for companies in all industries. Internet marketing can help a brand to succeed by increasing the presence and visibility online, and this includes powerful tools like search engine optimization (SEO) where you rise through search engine results pages. Internet marketing is worth the investment as it can create a powerful presence and help you to stand out from the competition. It also enables small brands to compete with big names in the industry.

Host Events

Hosting events can attract people to your business while also enabling you to show your personality. These events could be a talk on your industry, workshops or simply parties where people can come together and socialize. For example, barbecues are an excellent idea in the summer and can provide face time with potential consumers in a relaxed and friendly setting.

Merchandise

Merchandise is a brilliant way to reinforce brand identity and attract customers. People like nothing more than free gifts, so consider thanking customers with branded corporate gifts. A few examples include branded pens, mugs, and t-shirts. These can all be highly affordable (but do not opt for poor quality) and can make a big difference to brand awareness.

Networking

Unsurprisingly, networking is a key stage in improving brand awareness. Attend any events related to your industry and be sure to shake hands with everyone you meet and give them a business card.

Improving brand awareness is a huge challenge and particularly for new and small businesses. There are many ways that it can be achieved, however, including all of the above, and when these are all used together, it can have a huge impact on your company and could help you to grow. The key is to get your name and logo out there and to try and be memorable in a good way. The internet has made this easier than ever, but you must also be careful and ensure that your brand stands out from the crowd for all the right reasons.

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