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Clever Tactics For Using The Web To Gain Competitive Advantage

21 November 2016 No Comment

canstockphoto27905600These days, it isn’t enough to ‘just have a website.’ You need that site to work harder for your business if you want to succeed. And the truth is there are many ways that you can use the web to gain an advantage over your rivals. In today’s guide, we’re going to go through a few things you should be considering. Read on to find out more about how web technology can be used to get one over your industry competition.

Better product offers

The web gives you the ability to offer a vast range of ancillary products that you can provide alongside your core range. For example, let’s say your top seller of a piece of software. You could create a How To guide and give it away for free – or in exchange for signing up for your newsletter. Not only will this give you access to more customers’ inboxes, but it also gives you an edge over the competition.

Larger audience

Staying on top of the latest trends in the search industry can give you a huge advantage over your rivals. It means you won’t suffer as much as them when things like Google Penguin occur. It also means you will be better placed to take advantage of new technology and techniques in SEO. Finally, you will be able to spot keyword trends before they become too popular. This will give you the chance to cement your status as the best before anyone else has a chance to react.

Better logistics

First of all, let’s assume you are selling products to a significant audience. Things might be going well, but could they be any better? A quick look at your web analytics can give you a whole bunch of clues on how you can improve things. For example, you might have a lot of customers that all live in a particular area of the country – or another country entirely. Could you offer these people a better deal by moving your business closer to them? Your distribution costs will go down, meaning you can reduce your prices – giving you a big advantage over your rivals.

Better pricing

While we are on the subject of pricing, are you using it to your advantage? The fact is you have fewer operating expenses when running online than you do when working in a bricks and mortar store. It should mean you can be a cheaper option for consumers and offer them a better deal. We see this on a regular basis, with physical retailers struggling to compete on price. And if you are trying to be greedy by keeping your prices up, you won’t get anywhere. Your online store has to be a cheaper option if you want consumers to turn their back their usual shopping habits.  The lure of the personalized customer service and help they get from going to a store can be a big pull for them. You have to be cheaper, and go after a bigger market – it will bring you far greater results.  

How does your business use web technology to improve its offer? Let us know about your tactics and how they have helped you gain a competitive advantage.

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