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How to Make Yourself Stand out from Other Real Estate Agents

13 March 2018 No Comment

It’s hard to stand out in the real estate industry. Whether you have been working as a real estate agent for most of your life or you are just getting into the game, you will find that finding customers and clients can prove difficult. Just as in any industry, however, being successful in the real estate world comes with carving out an identity and brand that stands out from everyone else.

Taking the time to find out how to make yourself stand out as a real estate agent will be worth the extra time and money. From marketing tactics to better business practices, finding the right tips will ensure that your business stays busy for years to come. Read on for some of the best ways to stand out as a real estate agent:

Invest in Your Website

It is likely that you already have a website for your business. Taking the time to really get your site off the ground will help boost your real estate business. Whether you work with a major agency or for yourself, your website should act to make your services as a real estate agent easily distinguishable from any other agent in the business.

Once your website clearly establishes you as a prominent player in the industry, the next step is to make sure your website is as optimized as possible. You’ll want to focus on content for SEO that allows your site to be prominently displayed in search engines. Take the time to find the best ways to boost your site’s SEO yourself or invest in an SEO expert that can take your business to the next level.

Create Lead Magnets

A lead magnet is something that will encourage the visitors to your site to either contact you or buy one of your products. This can be something like an e-book with helpful information that works to show your expertise in the industry. Ideally, you’ll be able to glean your visitors’ contact information from each website visit, allowing you an opportunity to contact them to offer your services.

Finding a Niche

While having multifaceted skills in the industry is impressive, it can be better to find a niche to stick with. As a real estate agent, specializing in working for a certain kind of client or a neighborhood may make finding a consistent stream of clients a bit easier.

Once you find your area of expertise, it is a good idea to establish yourself as an expert in the field. A great way to do this is to start by making videos. Find a guide to make quality real estate videos – this can really set you ahead of the competition.

Be Available

Real estate agents that can be available to clients in such a competitive industry will easily stand out. Even though it may be annoying and stressful, being available as much as possible will ensure that you get more clients than your competition that takes too long to respond to interested clients.

Being ever-responsive means returning emails and calls almost immediately. While it can be taxing, keeping yourself on call is the best way to keep your client list growing.

Do More

Yes, being on call 24/7 is already going beyond standard expectations, but to really stand out, you will want to go above and beyond with everything else. That means spending time finding out your clients’ needs, offering incentives like free movers and moving trucks once a property is sold, checking in on clients after a sale, and other little things that will set you apart from any other clients. Staying a small part of your clients’ lives will ensure that you are the first person on their mind when they need to give referrals to friends and family looking for the best real estate agents.

Work on Your Marketing

Marketing plays a large role in how effectively you will stand out as a real estate agent. Start by switching your promotional materials up– invest in premium grade business cards, commission well-designed flyers that will easily stand out, and find new ways to advertise your brand on the internet through social media.

If you find that you do not have time to spend on any marketing yourself, hire someone to manage this aspect of your business for you. With the right marketing expert, your business will be bringing in new clients in no time.

Strengthen Your Brand’s Identity

Your brand should have a clear identity that allows clients’ to easily differentiate it from any other real estate business else in the industry. A good way to strengthen the identity of your brand is to invest in a good graphic designer. Start with an iconic logo that will easily capture the attention of potential clients. Once that has been created, ensure that you have all your promotional materials and office products printed with your logo as a way to keep all of your materials associated with your brand.

Finding your place in the world of real estate is no easy task. By focusing on these specific strategies, you will be actively working to stay relevant in such a competitive industry. Take the time to constantly evaluate the effectiveness of your current techniques while continuing to research the best ways to keep yourself at the forefront of the industry.  


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