Reasons Why You Should Invest In Employer Branding
Employer brand is the term commonly used to describe an organization’s reputation as an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers.
Minchington describes your employer brand as “the image of your organisation as a ‘great place to work’ in the mind of current employees and key stakeholders in the external market (active and passive candidates, clients, customers and other key stakeholders).
The art and science of employer branding is therefore concerned with the attraction, engagement and retention initiatives targeted at enhancing your company’s employer brand.”
Strong Social Media Presence
As technology takes over the world slowly, companies are turning to social media to boost their employer brand. By having a strong online presence, it shows that your company is kept up to date and constantly tries to improve itself.
Ranging from Instagram to Twitter to the company’s website, the public will be observing the company’s online presence and studying their values and culture.
By positioning the company correctly, it will be easier for your company to attract the right talent. That is why platforms such as Facebook and LinkedIn are commonly used by companies to contact potential employees nowadays.
Engaged & Enthusiastic Employees
Companies with a strong employer brand have more engaged employees. Employees will have a higher level of motivation as they are proud to be working for a company with a strong employer image. Therefore, having a strong employer image will not only improve the perception of your company from the public, but also in your company as well.
Having enthusiastic employees is an important factor of growth in the company. When your existing employees can talk passionately about their work, they will put in more effort into their work as well. Employees should be able to converse about the line of business for which they are working. This can be done by having planned future career prospects for employees or even a great organisational culture.
Improved Recruitment Cycle
As mentioned in the first point, a company’s online presence is very important, and this affects the recruitment process as well. Job applicants will often research online about your company before applying for a job.
Your company’s online presence will create the first impression for the job applicant. If you have a strong online presence and a positive employer brand, this means that people can read good things about your company online. A company that is less promoted or less well known might not be as appealing as a well-known company to job candidates.
Increase Quality of Candidates
In any size of companies, HR professionals know that attracting quality candidates have become increasingly competitive. 92% would consider leaving their current jobs if offered another role with a company that had an excellent employer brand.
Using your employer brand allows you to attract candidates who are currently employed and allows them to submit their CV for future roles optimizing your talent pool and recruiting skill candidates.