20smoney.com was created for the following reasons:

• Most people in their 20s are not sufficiently preparing for their financial future. Unfortunately for most 20-somethings, the math simply does not add up to a financial future where they will be able to attain certain financial goals whether it be a desired lifestyle, sense of security or retirement

• Most of the financial advice and information geared towards 20-somethings comes in either one of two flavors: “start early” or “time is on your side”. We find it hard to believe that the advice to simply “start early” equates to a comprehensive solution to your financial future. We want to give you practical steps to help you build a bright future.

• Most financial “experts” on TV and on the internet can’t tell you what direction a stock or the overall market is going better than any average investor. It’s time to stop investing based on CNBC.

• There are a number of financial challenges that people in their 20s will face that people closer to retirement age will not face. How do we factor into our financial strategy necessary actions that will address these unique obstacles?

• We want to encourage young people to take control of their financial future. Social security will be long gone by the time you hit your retirement years, and don’t even consider the idea of a pension. You should look to nobody but yourself to provide for yourself later in life.

For advertising inquiries or other questions, please email kevin (at) 20smoney.com.

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